- TikTok Marketer
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- How Affiliates See TikTok Shop
Hey, it's Ashley!
Welcome to The TikTok Marketer, a weekly newsletter, where I share 3 actionable growth tactics to help you scale on TikTok.
Today we’ll cover:
How Affiliates See TikTok Shop
In Q4, TikTok Shop followed a straightforward formula: reach out to affiliates, send them samples, and wait for them to post videos. About 30-50% of the time, these videos went viral, generating significant revenue for brands.
This strategy worked well for early adopters. However, the landscape has shifted.
The TikTok algorithm has evolved. Initially, the platform heavily promoted TikTok Shop and affiliate content, resulting in a flood of product promotions on users' For You Pages (FYP).
This push was designed to showcase the potential of TikTok Shop for both users and brands. As a result, many brands experienced overnight success through viral affiliate videos.
Fast forward six months, and much has changed. While affiliates can still achieve viral success, it's no longer as simple as posting a 6-second video with a product.
TikTok's algorithm now prioritizes quality over quantity. Consequently, affiliates have become more selective about what they promote. They need to allocate their resources wisely and understand that not every video or brand will yield substantial profits.
Affiliates now look for certain "ingredients" before promoting a brand. They consider whether others are successfully promoting and generating results from the brand.
No one wants to back a product that lacks support from others. Additionally, affiliates receive numerous outreach messages daily as more brands join TikTok Shop, often with repetitive pitches.
To attract affiliates, brands need to demonstrate existing sales and engagement. If you don't have significant sales yet, consider strategies like running ads or loss-leader campaigns to build buzz and credibility.
What Does This Mean for Brands?
The game has changed. Recruiting affiliates used to be straightforward and highly effective, but now it requires more effort.
Brands must give affiliates compelling reasons to promote their products. This involves proving that your brand has traction and is worth their investment of time and resources.
By adapting to these changes and understanding the new dynamics of TikTok Shop, brands can continue to thrive and achieve viral success.
What I learned from TikTok Event
I had the chance to visit TikTok HQ in London this past week, and one thing is clear: they are pushing TikTok Lives from all angles!
This push isn't just for everyday creators but also for those on the TikTok Shop side. There's no better time to start running TikTok live sessions.
The key right now is to dive in and test it out.
TikTok is following in the footsteps of its parent company, Douyin, which is predominantly focused on live streams. Mastering TikTok Lives can open up significant opportunities, both personally and for your brand, to earn money on the platform.
Keep an eye on this space!
TikTok Brand of the Week - Peachybbies Slime
When it comes to mastering TikTok content, Peachybbies Slime is a standout example.
With over 10 million followers across two channels and more than 3,000 posts, they’ve turned TikTok into a powerhouse platform for their brand.
@peachyslime What slime experiment should we try next? 🤔 Peachybbies.com restocks Friday at 7pm EST! ✨🎉
What makes their content so engaging?
- Entertaining Videos: Each post is crafted to entertain and captivate their audience.
- Challenges: They regularly participate in and create viral challenges, keeping their content fresh and relevant.
- Product Showcases: New products are frequently highlighted, generating excitement and anticipation.
- Sharing Fails: They aren’t afraid to share their failures or products that didn’t make the cut in a funny kinda way i.e “scorpion slime”. This transparency builds trust and relatability.
- Daily Posts: Consistency is key. Posting daily ensures they stay on their followers' radar.
Their videos consistently attract views ranging from 300k to over 2 million. The ASMR category is a perfect fit for their brand, with the soothing and satisfying nature of slime videos drawing in viewers.
Peachybbies Slime continuously comes up with innovative and quirky ideas, setting them apart in the highly competitive slime niche.
Their content strategy is well-executed, making them a must-follow on TikTok.
Interestingly, they don’t even stock on TikTok Shop.
Despite this, their rapid sell-outs suggest they could easily be a top 10 brand on the platform.
Their success is a testament to the power of compelling content and an engaged audience.
Check them out and see why Peachybbies Slime is a masterclass in TikTok content creation!
That’s it for this week!
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Stay inspired,
Ashley ✌️
Hit reply and let me know what you found most helpful this week—I’d love to hear from you!
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