Why Every Amazon Brand Must Dive Into TikTok Shop NOW

Hey, it's Ashley!

Welcome to The TikTok Marketer, a weekly newsletter, where I share 3 actionable growth tactics that will help you scale on TikTok.

Today we’ll cover:

1️⃣ Why Every Amazon Brand Must Dive Into TikTok Shop

2️⃣ TikTok Live Shopping: A Dynamic Arena for Brand Engagement

3️⃣ Brand of the week - Simmer Eats

Why Every Amazon Brand Must Dive Into TikTok Shop

Harnessing TikTok Shop for Amazon Brands: A Strategic Opportunity

TikTok Shop has emerged as a formidable platform for Amazon brands, uniquely positioned to cater to their specific needs for managing lower AOVs.

Understanding the Marketplace Dynamics

Amazon brands are well-acquainted with navigating lower AOVs, typically under $50, as they operate in a highly competitive marketplace that fosters price sensitivity and encourages consumers to make single-item purchases.

This contrasts sharply with DTC brands, which often target higher AOVs to offset escalating customer acquisition costs and strive for profitability from the outset.

Why TikTok Shop Aligns with Amazon Brands

TikTok Shop’s environment is tailored to fit the operational paradigms of Amazon brands. As a hub for spontaneous purchases, the platform predominantly features products with AOVs below $50, mirroring the pricing strategy familiar to Amazon sellers.

This alignment is beneficial for brands that have fine-tuned their logistics and marketing to accommodate lower-priced items effectively.

Moreover, with TikTok's strategic recruitment of engineers from Amazon and its expansion into Seattle, the synergy between TikTok Shop and Amazon brands is further strengthened, positioning TikTok as a conducive channel for these brands.

Leveraging Dual Platform Strengths

Rather than viewing it as a competition between TikTok Shop and Amazon, brands should consider the advantages of integrating strategies across both platforms.

The low AOV landscape of TikTok Shop, combined with TikTok's deliberate efforts to replicate Amazon’s marketplace dynamics, presents a significant opportunity for Amazon brands to broaden their market presence while capitalizing on their established operational efficiencies.

In Conclusion

In essence, TikTok Shop offers Amazon brands a compelling avenue to explore new growth potentials. By adopting a dual-platform approach, brands can harness the strengths of both TikTok and Amazon, turning the combined features of both platforms into a strategic advantage for maximizing reach and profitability.

👉 Before you read on:

✅  Scale to $100k/mo on TikTok Shop with my FREE Workbook (helped 100+ brands)

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TikTok Live Shopping: A Dynamic Arena for Brand Engagement

TikTok has quickly become a pivotal platform for brands aiming to connect more intimately with their audiences through live shopping events. Here's how brands can effectively harness this dynamic feature:

Here's how brands can effectively harness this dynamic feature:

Pioneering Engagement Through TikTok Live

TikTok users exhibit a profound interest in live branded content—50% more so than non-TikTok users.

Remarkably, half of the TikTok viewers have completed a purchase following a live session, and a significant portion of the platform’s users engage with live content daily, highlighting its effectiveness in driving sales.

Building Trust and Strengthening Connections

TikTok Live users are twice as likely to trust live streams for making purchasing decisions compared to non-users.

Furthermore, one-third of TikTok Live viewers prefer the platform for brand interactions, underscoring its value in fostering brand loyalty.

Expanding Reach

With its vast user base of over 1 billion and an average monthly engagement of 858 minutes per user, TikTok presents an expansive audience potential for brands.

Live shopping events have been proven to significantly amplify brand visibility and follower counts, as demonstrated by Walmart's live event that attracted seven times the anticipated views and boosted their followers by 25%.

Facilitating Real-time Interactions

Live shopping on TikTok enables brands to interact directly with their audience, provide live demonstrations, share product details through dynamic links, and cultivate deeper trust and relationships.

Engaging Key Demographics

More than half of TikTok's users are Gen Zs and millennials, wielding a combined purchasing power of $360 billion. These demographics are particularly receptive to making purchases during live social media streams, with 40% reporting buying behavior influenced by live content.

Leveraging Live Shopping Features

During a TikTok Live Shopping event, brands can showcase their products while viewers can conveniently add items to their carts and check out within the app.

Additional features like live Q&A sessions, co-streaming with influencers, and promotional videos before the event further enhance engagement and viewership.

Affiliates are tapping into this wave

The potential for revenue generation through TikTok Live is immense, as evidenced by affiliates who engage in live sessions promoting products like a simple cleaning brush and generate between $30,000 to $80,000 in revenue.

This surge in affiliate activity highlights TikTok Live as a lucrative platform, almost acting as a 'cheat code' for high earnings with minimal effort.

The Future of Live Commerce

As live commerce is poised to grow into a $35 billion market in the US in 2024, TikTok Live Shopping represents a significant opportunity for brands to engage with a vibrant and purchasing-ready audience, thereby driving substantial sales growth.

TikTok Brand of the Week - Simmer Eats

Simmer’s Sizzle on TikTok: Storytelling Meets Meal Prep

In a digital age where every scroll brings a new story, Meal prep company Simmer is turning up the heat on TikTok, mastering the art of engagement with 27 million views and over 53k followers from just 62 videos.

This week, we dive into how Simmer’s founder, Simmy, crafts content that hooks viewers instantly.

Much like last week's highlight, PickemStore, Simmer makes use of strategic storytelling and powerful hooks.

In a standout video, Simmy captures attention immediately as he stands outside a Rolex store, teasing a significant personal purchase. However, the story reveals a heartwarming twist—funding his father's knee surgery.

This narrative style not only captivates but also builds a personal connection with the audience, showcasing Simmy's commitment both in and outside the kitchen.

@simmer.eats

Replying to @oldagustavo You can’t put a price on health 🙏🏽 #kneesurgery #privatehospital #factoryworker #dad #familybusinessuk

Simmer’s approach is multifaceted: the videos are entertaining and educational, seamlessly blending personal milestones with brand promotion.

The presence of Simmy’s father adds a relatable character to the narrative, enhancing the potential for viral content.

Additionally, Simmer smartly capitalizes on Simmy's established personal brand and his influence on LinkedIn, tying his professional credibility to the authenticity of the TikTok content.

Key Takeaways for Your Brand’s TikTok Strategy:

1. Master the Hook: Start your videos with a statement that piques curiosity and promises an interesting outcome.

2. Personalize the Narrative: Integrate personal stories or milestones to create deeper connections with your audience.

3. Balance Brand and Story: Ensure your content entertains and educates, using the brand as a component of the story rather than the sole focus.

TL;DR: Simmer’s TikTok success mirrors the lessons from PickemStore, proving that personal connections, strategic hooks, and a balanced narrative can turn simple videos into powerful community-building tools.

As your brand navigates TikTok, remember: a compelling story can be just as potent as the product itself.

Stay inspired,

Ashley ✌️

🚀 3 ways I can help you add an extra $100k/mo with TikTok.

1. TikTok consultation for brands looking to leverage TikTok. Work with me 1-on-1 in weekly or bi-weekly deep-dive sessions to build and execute your TikTok strategy.

2. Join our TikTok Accelerator Community and join like-minded marketers.

3. Get your FREE How to Dominate TikTok Shop workbook which is exactly what we do to scale brands to $100k a month on the platform.

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