How to build an affiliate army on TikTok Shop

This is how it's done the RIGHT way

Author

Ashley Wright
May 03, 2024

Hey, it's Ashley!

Welcome to The TikTok Marketer, a weekly newsletter, where I share 3 actionable growth tactics to help you scale on TikTok.

Today we’ll cover:

 

How to build an affiliate army on TikTok Shop

As brands increasingly explore TikTok Shop, a misconception has emerged—simply signing up and reaching out to creators guarantees significant sales. However, effective affiliate marketing is crucial and often misunderstood.

Recent trends indicate a competitive shift: more brands vie for attention from top affiliates. I recently discussed this with a popular creator who receives over fifty daily brand requests. The challenge is substantial, but so are the opportunities.

Strategic Outreach and Volume:

It’s essential to maintain high outreach volumes. To streamline this process, we’ve developed a TikTok Shop affiliate outreach bot, capable of sending over a thousand messages daily, ensuring broad coverage.

Alternatively, dedicating team members to send out 300-500 daily requests can also be effective, aiming for 10-20 sample requests daily.ple requests coming in daily.

Leveraging Existing Networks:

Brands with established influencer relationships on platforms like Instagram are uniquely positioned to transition these creators to TikTok affiliates, enhancing campaign reach. This will get you in front of most brands and allow you to get content out quickly.

🚨 Consider reaching out to creators via email to increase response rates, avoiding the clutter of TikTok DMs.

Optimizing Your TikTok Shop Presence:

Ensuring your shop is well-prepared is vital—profile images, accurate product listings, and engaging content are fundamental. These elements significantly influence an affiliate’s willingness to promote your brand, particularly for newer entrants on TikTok.

Pay to play:

If budget permits, consider paying affiliates a base fee plus commission. This investment can make your offer more appealing, securing quicker and more enthusiastic promotions.

In conclusion, while TikTok Shop presents a lucrative platform for affiliate marketing, success requires strategic, volume-driven outreach combined with a robust brand presence.

Implementing these strategies effectively can differentiate your brand and drive significant results in this dynamic market.

👉 Before you read on:

✅  Scale to $100k/mo on TikTok Shop with our DFY service. We have space for 2 more brands in May. Let’s Chat

You CAN sell products over $100 on TikTok Shop

Every week, I engage with brands hesitant to join TikTok Shop, often citing concerns that their high price points might not resonate with the platform's audience.

However, recent data challenges this assumption. In just over a week, sales with an average unit price of $124 have amassed $319,320. This indicates that there is a substantial market on TikTok Shop for products at higher price points, provided these products effectively address a consumer need.

The platform has evolved; users are increasingly comfortable making significant purchases. This shift opens up opportunities for brands that may have previously overlooked TikTok Shop as a viable sales channel.

Whether your brand offers luxury goods, specialized equipment, or premium services, there's potential to tap into an engaged and spending-ready audience.

What is the most you’ve spent on the platform to date?

TikTok Brand of the Week - PerfumeShark

PerfumeShark's Viral Fragrance Showdowns on TikTok: The Scent of Success

Navigating the crowded digital space of TikTok, PerfumeShark has carved out a niche that captivates viewers with an intriguing, cost-effective proposition: luxury scents at a fraction of the price.

With just 32 videos, this brand has managed to attract a staggering 13 million views, demonstrating the power of strategic content and selective posting.

@perfumeshark

Kicked Out, but Our Dupe Won!

Breaking Down the Strategy:

PerfumeShark’s viral success on TikTok hinges on its clever use of comparative marketing—pitting their affordable fragrances against high-end brands like Dior and Louis Vuitton.

One standout video features a scene outside Harrods, where the brand challenges passersby to distinguish between the expensive "real" fragrance and PerfumeShark’s version.

This approach not only hooks viewers but also sparks discussions about the value and perception of luxury goods.

Despite posting infrequently, each video from PerfumeShark consistently garners over 100,000 views, a testament to their engaging and controversial content that keeps users coming back for more.

This strategy highlights the brand’s understanding of TikTok’s algorithm and user behavior—focusing on quality content over quantity.

Key Insights for Your TikTok Strategy:

  • Capitalize on Controversy: Engage users by challenging prevailing norms or expectations. PerfumeShark’s debates on luxury pricing provoke interaction, driving comments and shares.

  • Craft Compelling Hooks: Begin videos with strong, engaging hooks that promise viewers something unexpected or enlightening.

  • Prioritize Impact Over Frequency: Infrequent but powerful posts can be more effective in maintaining engagement compared to constant, lower-impact content.

  • Utilize Timely Content: Posts that remain relevant can continue to attract views and engagement well after their initial release, as seen with PerfumeShark’s enduringly popular videos.

TL;DR: PerfumeShark demonstrates that a strategic approach to content, which offers viewers both entertainment and information, can significantly amplify a brand’s presence on TikTok.

By addressing common consumer debates—such as the true cost of luxury—PerfumeShark not only entertains but also educates, fostering a robust community of engaged followers.

Stay inspired,

Ashley ✌️

If you’d like to see more content of mine, be sure to give me a follow: 

🚀 3 ways I can help your brand add an extra $100k/mo with TikTok.

  1. TikTok consultation Work with me 1-on-1 in weekly or bi-weekly deep-dive sessions to build and execute your TikTok strategy.

  2. Join our TikTok Accelerator Community and join like-minded marketers.

  3. Get your FREE How to Dominate TikTok Shop workbook which is exactly what we do to scale brands to $100k a month on the platform.